MESOAMERICAN ALLIANCE OF PEOPLES AND FORESTS COP25 CAMPAIGN
The Mesoamerican Alliance of Peoples and Forests (AMPB) is a space for coordination and exchange of territorial authorities that manage or influence the main forest masses of Mesoamerica..
Indigenous governments and community forestry organizations from nine countries in the region participate in the Alliance.
As part of the participation of the AMPB, the Colmena Lab team conducted a digital campaign to position messages, participation coverage and advocacy focused on Mesoamerican audiences regarding the importance of the role of indigenous peoples to conserve forests and mitigate the effects of climate change during the XXV United Nations Conference on Climate Change held in Madrid - Spain.
The following products were developed:
Digital campaign with value-added content.
Media outlets and journalists relations.
Internal and external content distribution strategy.