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CANOE GLOBAL ACTION FOR RATIFICATION OF THE PARIS CLIMATE CHANGE AGREEMENT
As part of the Ratification Ceremony of the Paris Agreements, Colmena Lab developed the digital campaign and symbolic action of global reach in which representatives of indigenous and local communities from the Amazon, Mesoamerica and Indonesia participated to draw global attention to the participation of indigenous peoples in international climate negotiations.
The action was promoted on social media and media outlets, activists were called to participate in a riverside protest on the East River in New York to raise awareness of the indigenous peoples' messages while the official ceremony was taking place.
This campaign was carried out along with Purpose Campaigns, Burness Communications and If Not Us Then Who.
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