ADVOCACY STRATEGY FOR THE PROMOTION OF THE COMMUNITY FORESTRY MODEL

The Association of Forest Communities of Petén (ACOFOP) is an association of community organizations that protect the biodiversity and the architectural and cultural heritage of the Maya Biosphere Reserve through a community forestry model.

 

The main objective is to position the community forestry model developed by this association, located in the Mayan Biosphere Reserve, in Latin America and Guatemala as an effective strategy for forest conservation and livelihood generation for the people directly dependent on them.

 

Colmena Lab developed a positioning campaign through the promotion of the Selva Maya - Amazon Community Forestry Exchange: "Forests for life and peace" with the participation of representatives from community organizations, government institutions, international experts, journalists and NGOs from Peru, Colombia, Mexico and Guatemala.

 

It was conducted in partnership with Burness Communications, PRISMA Foundation, Foundation for Conservation and Sustainable Development (FCDS), Mesoamerican Alliance of Peoples and Forests and Amazon Sustainable Landscapes (ASL) - World Bank.

 

The following products and activities were developed:

• Communication and advocacy strategy.

• Narrative creation and key messages based on data and scientific evidence.

• Digital platform articulation between four organizations in Central and South America.

• Media outlets and journalists relations.

• Field visit with international journalists from media outlets such as El Tiempo and El Espectador.

• Distribution strategy for internal and external audiences.

• Participatory content creation strategy development.

 

Colmena Lab developed a positioning campaign through the promotion of the Selva Maya - Amazon Community Forestry Exchange: "Forests for life and peace" with the participation of representatives of community organizations, government institutions, international experts, journalists and NGOs from Peru, Colombia, Mexico and Guatemala.

 

It was conducted in partnership with Burness Communications, PRISMA Foundation, Foundation for Conservation and Sustainable Development (FCDS), Mesoamerican Alliance of Peoples and Forests and Amazon Sustainable Landscapes (ASL) - World Bank.