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As part of the XXI World Summit of the Parties to the United Nations Framework Convention on Climate Change (COP21).


The Colmena Lab team developed a communications campaign focused on engaging audiences to draw global attention to the participation of indigenous peoples in international climate negotiations.


The #PaddleToParis promotional video reached 4 million views, as well as being distributed by MSNBC, AOL and more than 60 climate NGOs.


Paddle to Paris won a Shorty Award for best social media campaign in the environment and sustainability category for this product.


Consulting for Purpose Campaigns.


The following products were developed:

  • Communication and advocacy strategy.

  • Involvement of territorial organizations from Mesoamerica, the Amazon Basin, the Congo Basin and the Indonesian Archipelago.

  • Symbolic action.

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