PADDLE TO PARIS
As part of the XXI World Summit of the Parties to the United Nations Framework Convention on Climate Change (COP21).
The Colmena Lab team developed a communications campaign focused on engaging audiences to draw global attention to the participation of indigenous peoples in international climate negotiations.
The #PaddleToParis promotional video reached 4 million views, as well as being distributed by MSNBC, AOL and more than 60 climate NGOs.
Paddle to Paris won a Shorty Award for best social media campaign in the environment and sustainability category for this product.
Consulting for Purpose Campaigns.
The following products were developed:
Communication and advocacy strategy.
Involvement of territorial organizations from Mesoamerica, the Amazon Basin, the Congo Basin and the Indonesian Archipelago.