PADDLE TO PARIS

As part of the XXI World Summit of the Parties to the United Nations Framework Convention on Climate Change (COP21).

 

The Colmena Lab team developed a communications campaign focused on engaging audiences to draw global attention to the participation of indigenous peoples in international climate negotiations.

 

The #PaddleToParis promotional video reached 4 million views, as well as being distributed by MSNBC, AOL and more than 60 climate NGOs.

 

Paddle to Paris won a Shorty Award for best social media campaign in the environment and sustainability category for this product.

 

Consulting for Purpose Campaigns.

 

The following products were developed:

• Communication and advocacy strategy.

• Involvement of territorial organizations from Mesoamerica, the Amazon Basin, the Congo Basin and the Indonesian Archipelago.

• Symbolic action.