POSITIONING CAMPAIGN FOR THE FUND FOR PROTECTION OF WATER

The Fund for Protection of Water is an alliance of individuals, institutions and communities committed to the conservation and restoration of water sources in the Metropolitan District of Quito.

 

The Colmena Lab Team provided support through short-term organic and personalized digital campaigns to position FONAG as a benchmark for scientific information in national audiences by making visible its positive impact on the main threats that endanger the páramos and the water of Quito.

 

The following campaigns were developed:

 

• Ecuador without fires.

• Strengthening the forest fire prevention and management campaign in the country.

• The páramo is also part of the Amazon.

• Positioning the role of the páramos to ensure the health of the Amazon.

• Quito Verde Otra Vez - Pichincha Páramos

• Prevention and denouncing campaign against the main threats faced by the páramos located in Pichincha.

 

The following products were developed:

• Mapping of national corporate stakeholders

• Benchmarking of regional conservation initiatives.

• Marketing strategy and stakeholder involvement.

• Digital campaign.

• Concept notes for corporate events.

• Vendor dossier.