SOCIO BOSQUE PROJECT

The Socio Bosque Project is an initiative by the Ecuadorian Government seeking to conserve the country's native forests (paramo, mangroves and jungles), reduce C02 emissions caused by deforestation and improve the living conditions of thousands of people living in the forests.

 

The Colmena Lab team developed a communication and advocacy project to involve corporate stakeholders in the Socio Bosque Project as part of its sustainability and growth strategy.

 

This strategy included the following:

• Benchmarking of regional initiatives.

• Mapping and database development regarding the main Ecuadorian companies.

• Establishment of the basis for the benefit program for corporate stakeholders.

• Concept note for launch event.

• Development of the "Juntos por los Bosques" promotional campaign involving the image creation, digital content, brochures, banners, roll up and other communication assets.

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We developed this project along with Forest Finest Consulting and PROAmazonía.