WE ARE PEOPLE CAMPAIGN FOR AMNESTY INTERNATIONAL
Amnesty International is a global movement working in favor of human rights. An organization independent of any political ideology, economic interest or religion, and does not depend on any government. It researches and studies abuse all around the world, and runs campaigns for rights, change, education, training and advocacy for frontline activists.
Colmena Lab provided Amnesty International a specialized communication strategy regarding the Amnesty International report on the reality of Haitian migrants seeking for international protection and the abuses from US authorities.
The following products were elaborated:
Conceptualization and development of the “We are People” campaign.
Creation of a digital stakeholder communication strategy for the “We are People” campaign.
Producing digital and printed visuals for the campaign.
Production of an informative video.