Empowering People for Wetland Protection: Global Advocacy Kits for CEPA
International Convention on Wetlands (RAMSAR)
Country (ies): Gland, Switzerland
Scope: Global
Year: 2024
01
CONTEXT
The Ramsar Convention articulates global cooperation for the conservation and wise use of wetlands, essential ecosystems for biodiversity, water, and livelihoods. In 2024, the institutional challenge was to strengthen the CEPA Program with a communication infrastructure that could be adopted and replicated by different countries: rigorous, clear, and culturally transferable materials capable of translating a complex environmental agenda into public participation and coordinated action.
02
CHALLENGE
Converting technical information into highly adopted global resources. The challenge consisted of guaranteeing scientific rigor, narrative clarity, and visual consistency, while delivering reusable materials adaptable by local teams without technical dependency.
03
SOLUTION
A global communication and advocacy kit was designed for CEPA, aimed at facilitating adoption and action at scale:
- Multi-format and multi-channel kit: Developing infographics, posters, social media content, and campaign resources.
- Multilingual production: Comprehensive adaptation into English, French, and Spanish, ensuring narrative and visual consistency.
- Rigor + accessibility: Editorial synthesis to maintain technical precision while ensuring clear public readability.
- Operational sustainability: Delivery of final editable files, ready for country-specific contextualization.
04
IMPACT
- Global scalability: Materials designed to circulate and be used by governments and partners across multiple contexts.
- Consistency in three languages: The same replicable narrative framework for diverse audiences, elevating institutional coherence.
- Autonomy and continuity: Editable files that enable local adaptation and reduce technical dependency.
- Executive closure: The kit operated as a communication infrastructure to sustain education, awareness, and public participation in the long term.
