Senderos de Restauración: A Regional Narrative to Showcase Five Years of Impact
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) | Green Development Fund for the SICA Region (FDV)
Country (ies): Belize, Costa Rica | El Salvador | Guatemala | Honduras | Nicaragua | Panama | Dominican Republic
Audiovisual Production: Guatemala | Costa Rica | El Salvador | Dominican Republic
Scope: Regional
Year: 2023
01
CONTEXT
After five years of operation, the Green Development Fund for the SICA Region (FDV) required a narrative capable of integrating and showcasing regional and country-specific results: advances in public policies, technical standards, investment projects, piloting, and social impacts in communities. The challenge was not to produce an "informational" closing, but to build a communicational architecture that organizes evidence, connects actors, and projects the program's value regionally for technical, political, and cooperation audiences.
02
CHALLENGE
Converting a multi-sectoral and multi-actor portfolio into coherent, comparable, and mobilizing communication: a regional narrative avoiding country fragmentation, making complex results readable, and functioning both for institutional closure and for public circulation and strategic positioning.
03
SOLUTION
"Senderos de Restauración" was conceptualized and implemented as a regional evidence and narrative architecture: a communication system designed to unify results, sustain coherence across countries, and convert five years of FDV operation into assets for accountability, positioning, and advocacy.
The system was structured across four integrated layers:
- Unified regional framework: Building a common concept for the 9 countries (8 SICA + Dominican Republic) presenting restoration as an evolutionary process sustained by multi- and intersectoral collaboration. This framework allowed learnings and results to be organized by country without fragmenting the regional narrative, ensuring message consistency for technical, political, and cooperation audiences.
- Visible and comparable evidence: Transforming technical evidence—public policies, standards, investment, piloting, and community impacts—into a clear and comparable language through an editorial and design ecosystem: regional and country infographics (large format adapted for screens), an infographic book, and a country results publication, accompanied by briefing notes to sustain the updating and traceability of impact.
- Digital and audiovisual production: Designing a dissemination engine that connected results with specific audiences and sustained narrative continuity across digital channels: 8 editorial calendars and 70 pieces of social media content, supported by 128 animations, 8 social media impact reports, and a series of 5 institutional videos in Spanish and English. To ensure territorial anchoring and legitimacy, audiovisual material was gathered in Guatemala, Costa Rica, El Salvador, and the Dominican Republic, incorporating frontline voices and contexts.
- Closure with projection (experience and event activation): Designing the experiential layer for national and regional closing events as spaces for synthesis and projection: 5 concept notes and an integrated set of materials (agendas, presentations, immersive loops for screens, and assembly resources). The public activation was complemented with country quotes in large-scale print format (billboard style), reinforcing recall and presence in physical spaces.
Altogether, Senderos de Restauración functioned as a complete system: it unified the regional narrative, translated complex evidence, generated multi-channel actions, and left installed reusable assets to sustain the FDV's conversation, legitimacy, and projection beyond its closure.
04
IMPACT
Main result: A regional campaign that converted five years of FDV operation into a unified and reusable narrative, strengthening the program's capacity for accountability, positioning, and mobilizing conversations with cooperation audiences, governments, and key actors in the SICA system.
- Regional coherence with a common identity: The 9 countries were integrated under a shared narrative framework without losing territorial specificity.
- Evidence in high-visibility formats: The deliverables system allowed results to circulate across multiple spaces (digital, institutional, and in-person), amplifying visibility and understanding.
- Closure with projection: More than a "final report," a communicational architecture was installed, ready to sustain advocacy, learnings, and continuity.
