The media relations strategy focused on the launch of the Trinational Report on Fires and Deforestation conducted by GTI-PIACI in collaboration with Land is Life. This strategy included strategic advising for the news presentation, drafting a media advisory, selecting and processing data for a factsheet, organizing a virtual press conference, supporting the preparation of the spokesperson and the host, carrying out regional journalist outreach, drafting a press release in three languages, developing a protected media room with exclusive press material in three languages, and managing the press release in specialized media outlets.

This project received media coverage across the region, generating 85 news stories in English, Spanish, and Portuguese. Notable mentions include articles published by El Espectador, Mongabay, EFE, DW, EBC, and AFP.