Within the framework of the XXI United Nations Climate Change Conference (COP21), Colmena Lab developed a communication campaign focused on engaging audiences to draw global attention to the participation of Indigenous Peoples in international climate negotiations. The promotional video #PaddleToParis reached 4 million views and was distributed by MSNBC, AOL, and over 60 climate NGOs.

Paddle to Paris won a Shorty Award for best social media campaign in the category of environment and sustainability.

The following products were developed:

• Consulting for Purpose Campaigns

• Communication and advocacy strategy

• Engagement of territorial organizations from Mesoamerica, the Amazon Basin, the Congo Basin, and the Archipelago of Indonesia

• Symbolic action