We designed and implemented the “Restoration Paths” campaign to raise awareness of the impacts of the five-year operation of the Green Development Fund Program for the SICA Region (FDV), an initiative of the European Union, the German Federal Bank, IKI, GIZ, and the Central American Commission for Environment and Development (CCAD).

This fund was implemented in Central America and the Dominican Republic, with a total of 30 million euros over five years.

We developed a communication strategy that included the Restoration Trails campaign, which aimed at showing ecosystem and landscape restoration as an evolutionary process involving multisectoral and intersectoral engagement.

Key actions:

• Creation of a campaign concept which included impact systematization, audience characterization, and the development of key messages and a visual strategy

• Development of a digital media content strategy based on country-specific and regional impacts

• Production of videos highlighting the main impacts by country, including field research and interviews with high-level government officials

• Design of infographics to illustrate country-specific and regional impacts in terms of promoting public policies, technical standards, investment projects, pilots, and social impacts on communities

• Development of concept notes for national and regional closing events with immersive components and use of elements