We offer constant monitoring and strategic analysis of the media and digital environment relevant to your organization and its purpose. We use a combination of industry-leading technological tools like Meltwater and Metricool, alongside a team of experts with extensive experience in communication and advocacy, to provide a complete overview of the media ecosystem. We help you to:

• Understand the Conversation: Identify what is being said about your organization, key topics, allies, and competitors in traditional and digital media.

• Manage Reputation: Detect early warnings, prevent crises, and assess audience perception of your actions and impact.

• Identify Trends and Opportunities: Discover emerging topics, new relevant actors, and strategic spaces to position your messages.

• Map Stakeholders: Identify and deeply analyze influencers, key audiences, and potential allies.

• Analyze Perception and Sentiment: Measure how your organization or campaign is perceived in public opinion and specific segments to understand the real reputation and points of friction or support.

• Measure Media Impact: Evaluate the coverage and sentiment of your communications and campaigns.

• Create and Adjust Strategies: Use data-driven insights to create or adjust your communication, public relations, and digital engagement plans.